DESIGN AND IMPLEMENT AN INTELLIGENT WI-FI ADVERTISING ECOSYSTEM WITHIN AIRPORT BUSINESS LOUNGES, LEVERAGING HIGH-TRAFFIC ENVIRONMENTS TO DELIVER TARGETED BRAND MESSAGES TO THOUSANDS OF BUSINESS COMMUTERS EACH DAY.
I developed an intelligent landing-page portal accessed by thousands of travelling business professionals daily across airport business lounges. The platform serves as the gateway to complimentary Wi-Fi for premium ticket holders, and was engineered to dynamically rotate multiple advertising campaigns with every visit. This approach maximises engagement, increases exposure for partner brands, and transforms a functional access point into a high-value digital media touchpoint.
I collaborated with multiple business stakeholders to ensure the technology was reliable, intuitive, and fully responsive across all devices, delivering an optimal user experience. The portal was architected with a secure, tiered access system that enables clients to manage administrator permissions, who in turn oversee and control end-user access. This structure supports efficient content governance, improved security, and seamless operational control.
MY TAKE ON THE PROJECT
While the creative concept originated externally, I led the development of the project, ensuring that coding standards were upheld and timelines were consistently met. My focus was on translating the vision into a robust, high-performing platform while maintaining quality, scalability, and reliability throughout the build process.
