I am a seasoned creative professional with extensive experience and a deep understanding of the creative industry, brand culture, and visual identity. I specialise in producing work that is not only on-brand but also strategically aligned with business and communication objectives. From concept through to execution, I have successfully delivered projects across a wide range of mediums, ensuring adherence to timelines, budgets, and evolving client needs.
I have led the development and direction of integrated marketing campaigns and multimedia initiatives that tell compelling brand stories while driving measurable business outcomes. My expertise spans (but is not limited to) brand experiences, performance marketing and advertising, promotions, acquisition and nurture campaigns, CRM communications, video production, events and experiential activations, content marketing, and social media engagement. In every project, I focus on creating work that resonates with audiences, elevates the brand, and achieves strategic objectives.
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