CREATE A CAMPAIGN TO CHAMPION THE FIGHT FOR HUMAN RIGHTS AMONG THE YOUTH.
Due to restrictions on original imagery, stock visuals were used to support copywriting for the campaign. I had the privilege of working with the United Nations to launch their annual Human Rights campaign, with a focus on empowering the youth of Africa. It was an extraordinary honour to collaborate with an organisation that has achieved such profound global impact. The opportunity to interview young people across the continent and participate in workshops alongside international Human Rights dignitaries was truly a once-in-a-lifetime experience, offering invaluable insights and the chance to contribute meaningfully to a cause that transcends borders.
MY TAKE ON THE PROJECT
A true bucket-list project for me. The opportunity to collaborate with human rights activists—individuals who dedicate their lives to championing justice and driving positive change across the globe—was nothing short of inspiring. Being able to contribute creatively to initiatives that have such profound social impact was both humbling and motivating, reinforcing my belief in the power of design and communication to support meaningful causes. This experience remains one of the most memorable and rewarding highlights of my career.