PACKAGING IS A PIECE IN A SASSY PUZZLE.
Launching a ready to drink cocktail into a high end retail market to a predominantly female market is a challenge, a challenge that I love to have. Envisioned the completed can being a piece of a puzzle that can only completed once two cans are placed next to each other. Skinny Bitch is the perfect sassy mix of Lime and Vodka in a can.
MY TAKE ON THE PROJECT
This project was never launched.
