BRAND POSITIONING FOR THE GODFATHERS OF ITALIAN PREMIUM COFFEE.
very Creative Director has a select group of brands that sit at the top of their personal favourite list—brands that consistently inspire, challenge, and push the boundaries of creativity. For me, Lavazza is one of those brands. Their pioneering approach to creative campaigns and brand expression over the years has set a standard that many aspire to. It was a true honour to collaborate with them on a range of internal brand-building projects, contributing to initiatives that reinforced their identity, enhanced employee engagement, and ensured the brand’s values and vision were consistently represented across touchpoints. Working alongside a team with such a strong creative legacy was both inspiring and deeply rewarding, and it remains a highlight of my professional journey.
MY TAKE ON THE PROJECT
While the creative concept originated externally, I led the development of the project, ensuring that timelines were consistently met and coding standards upheld. My focus was on translating the vision into a robust, high-performing platform, delivering a seamless and reliable experience without compromising on quality or technical excellence.
