BRAND POSITIONING FOR THE GODFATHERS OF ITALIAN PREMIUM COFFEE.
Every Creative Director has a handful of brands that are on their top favourite brands list. Lavazza and the creative work they have done over the years have pushed them onto that list. It was my honour to be able to work with them on other internal brand building projects.
MY TAKE ON THE PROJECT
The Creative concept was not created by me. I took development lead on the project to make sure the timelines were met and coding standards were reached.