5 YEARS WITH AN ICONIC TEA BRAND CREATING FOR MARKETING, RETAIL AND PACKAGING.
Building upon an established brand requires a distinct approach compared to creating one from scratch and introducing it to the market. Five Roses is one such brand. Over several years, I worked closely with the team to develop brand elements, marketing collateral, communication strategies, in-store point-of-sale materials, and brand launch initiatives. This work ensured the brand remained relevant, consistent, and engaging, while continuing to strengthen its presence and connection with consumers.
MY TAKE ON THE CLIENT
While the original creative concept for Five Roses was developed externally, I partnered with the brand for over four years to strengthen its presence in the market. My work included supporting the retail environment with strategic point-of-sale materials, digital marketing elements, and initiatives that ensured accurate brand placement while driving sales. Working with Five Roses was truly an honour—a brand that holds deep significance both for me personally and for the South African consumer.
