CREATE A STREET BRAND THAT EVOKES PASSION, INDIVIDUALITY AND CREATIVITY.
I developed the brand identity for Overpwrd, a streetwear label defined by limitless expression. Recognising that street brands thrive on individuality and breaking boundaries, I crafted a visual identity that celebrates creativity, self-expression, and authenticity. The brand encourages its audience to embrace difference and personal style, embodying the core ethos of what makes a streetwear brand resonate and succeed.
THE MEANING BEHIND THE ICON
The brand’s meaning is embodied in its icon, a strong and standalone visual representation. The design subtly conveys concepts of perfection, motion, speed, and progression, capturing the energy and forward-thinking spirit of the brand.
REFERENCE VISUALS:
The visuals below are for reference purposes only. They are not photos taken by myself or my any of my team members. They do however represent the life of the brand and living it to the full.
MY TAKE ON THE PROJECT
The Creative concept was not created by me. I took development lead on the project to make sure the timelines were met and coding standards were reached.
