WORKING WITH AN EXCITING, MEANINGFUL BRAND TO BUILD AND SUPPORT POINT OF SALE INTO HOTEL GROUPS.
I collaborated with Blacksmith to develop and refine branding elements that amplify the bold and authentic character of the brand. As part of the Deaf Barista Upliftment Program, an initiative supporting the education and employment of hearing-impaired individuals, I contributed to designs that not only informed but also engaged the public. The visual communication and creative approach were specifically crafted to teach basic sign language skills for everyday interactions, such as ordering coffee, helping bridge the gap between accessibility and awareness.
A SOCIAL UPLIFTMENT PROGRAM THAT GIVES THE HEARING IMPAIRED A CHANCE AT EMPLOYMENT.
One of the highlights of my career was bringing visual clarity to the Ciro Barista Upliftment Program. Collaborating directly with deaf baristas, we developed a sign-language menu board designed not only to simplify ordering favourite drinks but also to educate the public on basic sign language. This project combined thoughtful design with social impact, creating a meaningful bridge between accessibility, learning, and customer experience.
BUILDING BRAND TOUCH POINTS
Key touchpoints for the Blacksmith Coffee Movement encompassed bar fit-out kits, packaging, barista uniforms, signage, printed and digital menus, as well as coffee machine wraps for both barista and corporate environments. Each element was carefully designed to maintain brand consistency, enhance the customer experience, and reinforce the brand’s bold and authentic identity.
MY TAKE ON THE PROJECT
While the original Brand ID was developed by the creators, I had the privilege of taking the brand forward and focusing on the elements that truly impact the consumer experience. This included all tangible touchpoints—how people interact with the brand, the impressions they take away, and ensuring the brand consistently lives up to its values across every interaction.
My team and I worked with the Blacksmith Coffee Movement for approximately five years, supporting a brand with heart and purpose, dedicated to improving the livelihoods of fellow human beings while maintaining authenticity and boldness in every expression.
